Hey Future Innovators,

Ever wondered what it's like to turn your wildest ideas into reality? I'm here to spill the beans on an exhilarating journey my team and I took with Brilliant Catalyst during the Food for Thought Challenge - and trust me, you don't want to miss out on the action!

The Call to Innovation:

Picture this: a challenge that not only taps into your creativity but also addresses real-world issues. That's the beauty of Brilliant Catalyst's innovation challenges. When I heard about the Food for Thought Challenge where we had to tackle food insecurity, I knew it was my chance to make a difference.

The Two-Week Thrill Ride:

The challenge started with a whirlwind of condensed meetings, a crash course on focusing our pitch, and insights into creating a lean canvas. But they didn't stop there – we delved into existing businesses in the industry, learning their challenges, and understanding what was needed to truly make a difference. Brilliant Catalyst didn't just throw us into the deep end; they equipped us with the tools we needed to swim. The goal? Develop an innovative solution to combat food insecurity. Ambitious? Absolutely. Achievable? You bet.

From Problem to Solution:

Our team dived deep into research, uncovering the harsh reality of global food waste and the need for sustainable, nutritious options in Canada. Picture this: 1.3 billion tons of food is wasted globally annually, and there’s a lack of sustainable, attractive options in Canada. Thus we created Fruitastic Delights - our idea aimed at transforming bruised fruits into delicious jams, available for all to enjoy. Not only that, but we got paid $325 just for participating, and an extra $1,000 for clinching first place. Talk about turning passion into profit!

Brilliant Catalyst: Beyond the Challenge:

Our goal was two-fold. Firstly, to combat the staggering amount of fruit waste in Canada, and secondly, to provide consumers with a delightful alternative in the form of jams. Brilliant Catalyst guided us in understanding the existing gaps in the industry, helping us craft an idea that not only made a difference but addressed real, pressing issues. Winning was just the beginning. Brilliant Catalyst threw in an extra incentive that blew our minds - the opportunity to turn Fruitastic Delights into a bona fide business. They offered guidance, support, and the chance to make our vision a reality. What more could an aspiring entrepreneur ask for?

Why Join Future Challenges?

Now, you might be wondering, why should you dive into the next Brilliant Catalyst challenge? Well, besides the chance to make a real impact on the world, there are some sweet perks. You get paid just for participating, and if your idea triumphs, you're in for a substantial cash prize. Plus, the potential to kickstart your own business venture with their support is a game-changer.

Fueling Innovation, One Challenge at a Time:

Brilliant Catalyst isn't just about challenges; it's about empowering the next generation of innovators. The experience doesn't just end with a win; it catapults you into a world where your ideas matter and has the potential to change lives.

‍

So, future change-makers, get ready to bring your A-game. Join the next Brilliant Catalyst challenge, because who knows - your idea might just be the spark the world needs.

Your journey awaits. Are you ready to innovate?

To chasing dreams, 

‍

Maira Shaath - Fruitastic Delights Founder